Wednesday, January 22, 2014

Buying Flowers: A Real Local Florist vs Big Box Grocery Store

How is buying flowers from a florist better or different than buying from a grocery store?

Dozen long stem roses out for delivery | Blossom Street Florist © 2013

     Valentine's Day 2014 is just around the corner and one of the best gifts you can give your loved one are flowers! Everyone loves flowers! It has the special power to make people happy and feel loved. There is just no way you can go wrong with them and for that being said, we wanted to share our thoughts with you of the importance of buying flowers from a LOCAL florist.
     You might not notice that just like meat, flowers are graded too! For example, roses have three different grades, A, B and C. The best graded roses you can buy are rated A. They have largest buds, longest stems, and best looking attributes. Grade C roses aren't bad roses. These roses are simply smaller, shorter and newer plants. Grade C roses are basically for grocery stores. Grade C roses can grow into nice blooms, but they are always smaller, and not as nice as A-rated roses. So...because of that our store, Blossom Street Florist only carries A-grade roses! 
  Grade C roses are the kind you might find at many grocery stores and online drop-shipping outlets; they are sometimes nice, but usually won’t last as long as A-grade roses. They’re not as beautiful and you’ll be able to tell the difference. In comparison to meat grading, C-grade roses at the grocery stores are like fast food meat (edible but not great) - definitely not the filet mignon. So when thinking about buying flowers, you must know that when buying from a florist, you’re always going to get the BEST possible flowers.
     Some people that buy from the grocery stores or online might say there is a major price difference when comparing to your local florist. Here we must stress the topic again, remember we mentioned earlier about flower grading? Online flower companies (FTD, Pro Flowers, 1800Flowers; aka drop- shipping in a box) and grocery stores are often using C grade flowers...that is why it is much cheaper, but these flowers won't be designed by a florist with his or her unique touch, nor personalized service/care from a real florist!

     We have noticed there is a misconception that you may need to spend big bucks to buy from a florist?! That is simply not true! We have many people that walk in everyday and say “Here is my budget, what can you do to make it pretty” and we help them out! We can do about any price range; it will be beautiful, ready-made, and with A-grade quality flowers. We also personally deliver every arrangement too!! So your flowers won’t come from some random UPS or FedEx guy. Not only you get the best flowers, you will be supporting a small, locally owned business, which is definitely important NOW, for all of us. You will be helping the local economy and bringing your community together! How wonderful that will be.
     In essence, when buying flowers for your loved ones: wife, daughter, husband, mother, father, aunt, friend, co-worker etc. it is ALWAYS best to order from a local florist! Share your love and appreciation with flowers!

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Monday, January 13, 2014

Beautiful Bloom: Corvara/Convara Lily

Here is our new favorite flower! Corvara lily! We experienced these beautiful blooms during holiday season. It was our first time using this flower...and we love it!! They were absolutely gorgeous & stunning.

Here is a little information on this fabulous bloom.

Plant Common Name:Corvara Oriental Lily
Color Description:Deep pink to almost red
Bloom Size:Large
Vase Life:Long
Vase Life Details:7-10 Day (change water & cut every other day)
Availability:All year around. 
General Comments:Corvara Oriental Lily is a beautiful lily with a mesmerizing fragrance.  Its deep pink bloom is outlined in white to give it a striking and stunning contrast. Corvara Oriental Lily often referred to as Royal Lilies, lily flower is a religiously symbolic and is associated with godliness & innocence.  

See them with your own eyes! We will be introducing this beautiful flower to our customers during Valentine's Day!

Tuesday, January 7, 2014

Valentine's Day 2014! Part 1 Local florists vs. the big online order takers!

Roses Are Red Violets Are Blue

Roses are red
Violets are blue
If you love me
Then show me that that love is true

--Jennifer Alejandra

Valentine's day is most here...?!

And you ask "what is the difference between local florist v.s Online Flowers/FTD/1800Flowers/ProFlowers"?

We wanted to share this post again since many of you may not have seen it. It’s especially timely with Valentine’s Day right around the corner…

We have often been asked “What is the difference between buying flowers from you, and ordering some online thru FTD, ProFlowers, 1-800-Flowers, Teleflora, or one of the other flower companies?”

The quick simple answer is that these companies are not really florists, but order taking operations. They don't have much knowledge of what flower will last, what will work, what won't...They often use local florists who are a part of their network to fill the orders for them. So a small business will nearly lose all of their profit because the order taking company will take a steep cut. And many of you didn't know...wire services are expensive for the real local florist! And florists don't receive all of the money you paid the wire service. Are you sure you are getting your money's worth?

Here is an example:

A customer in New York calls to order a $75.00 rose arrangement from an online wire service (FTD, ProFlowers, 1-800-Flowers, Teleflora) in Texas for delivery to Florida. A delivery fee of $12.95 and a service or handling fee of $12.95 is then added. The total charge to the customer is $102.90

The online wire service (FTD, ProFlowers, 1-800-Flowers, Teleflora) then relays the order to a Real/Local Florist in Florida that designs the rose arrangement and delivers it to the recipient. For this, the online wire service (FTD, ProFlowers, 1-800-Flowers, Teleflora) receives: The service/handling fee of $14.95, the rebate fee, and a commission fee for total of the order! Remember, a flower has yet to be touched and the order value has been reduced!

This type of business kills locally owned shops, sending profits to huge corporations who offer non-personalized service; and who may not even be located in this country!!

We would invite you to watch this video, produced by the consumer warning network, illustrating just how much better value, service and quality you get when you use a LOCAL florist (like us)!

Ordering Flowers: How the Different Services Compare

Video Source:

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#vday #Valentinesday2014 # Red roses #flowershopinTamarac #localfloristLauderhill #floristsunrise #longstemroses

Monday, January 6, 2014

Happy New Year to all!

Happy New Year 2014!
We are grateful to be here for another year! 

2013 was a wonderful year for us. Thanks to all our lovely clients that supported us throughout the years. We are so thankful and so grateful for each of you!

So we  want to say "Thank You"! 

Hope we will have another great year together, and let us be good to our local community and friends!

Love and bless

Blossom Street Florist

PS: Next month is a BIG month! Don't forget Valentine's day is creeping up! We will be posting ideas and tips for your V-day 2014!